PSAA Projects

Viaduct Arts

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The Viaduct Arts initiative brings vibrant community art to the streets of the Central Eastside Industrial District (CEID).

Drawing inspiration from the district’s acronym CEID, this new initiative is intended to “seed” art making as an integral part of the district’s identity as a hub for innovation and culture building. Viaduct Arts aims to ensure street art remains an integral part of everyday life in the CEID. This work aligns with several city and district community goals including public place-making and ensuring space remains accessible to artists in the district. This neighborhood-wide initiative is being spearheaded by the Portland Street Art Alliance, in collaboration with local businesses and property owners, the Central Eastside Industrial Council, Regional Arts & Culture Council, and the City of Portland's Office of Community & Civic Life's Graffiti Program.

The Viaduct Arts initiative also strives to address social and geographic disparities, specifically when it comes to gaining access to large-scale outdoor painting opportunities in the city. Therefore, Viaduct Arts outreach is focusing on connecting with Oregon-based artists living outside of the Portland Metro Area and those who identify as being a part of underrepresented communities (BIPOC+, LGBTQ, Women, Disabled, Low SES, etc.). PSAA is dedicated to creating inclusive models for place and district-making by engaging with diverse audiences and artists.


A New Mural District

As Portland experiences accelerated redevelopment and demographic changes, there is an increased urgency for the creation of spaces that welcome artists to work, grow, and thrive. The Central Eastside is long-time “industrial sanctuary.” In the early 1900s, thanks to the fertile Willamette Valley, Italian immigrants established fruit and vegetable wholesale distribution and transportation networks.  This new riverside industrial district became known as “Produce Row.” At the heart of this historic industrial area, are two parallel loading dock streets - 2nd & 3rd Avenues. These thoroughfares transect four viaducts - under the Hawthorne and Morrison Bridges that create deep cavern-like spaces cutting through the Central Eastside. This unique environment creates opportunities for large-scale artwork. With recent changes in zoning, and increased interest in development, this area is rapidly changing. Viaduct Arts aims ensure that street art remains an essential element of the district and future development.

Currently, several mural sites have been secured thanks to partnerships with Killian Pacific, Libertas Companies, All Service Moving, and Todd Hess Building Company. Several other CEID property owners are in communication with PSAA about becoming a part of Viaduct Arts.

Why Street Art is Important IN CEID

Street art has long been an important and visible part of the Central Eastside, contributing to it’s uniquely innovative and gritty character. Street art enriches everyday life, helps to build a city's identity and fosters a sense of place and pride in our community.


Call to Artists

In October 2019, PSAA will release the Viaduct Arts ‘Call to Artists,’ seeking to commission three Oregon-based artists to paint large-scale murals in CEID. This mural work will be managed and fully-funded by PSAA, thanks to grant and local business support. The aim is to establish new connections for diverse artists to push their creative boundaries and increase representation in Portland's public art landscape. Selected artists can be paired with a local mentor, who will help guide them through the mural-making process (design, mock-ups, planning logistics, supply purchases, and painting). The goal of this mentorship program is to support artists in taking risks, developing their public practice, and expanding their skill-sets. We hope that by offering this extra support, PSAA can help increase artists’ ability to engage within their respective communities to “seed” arts across Oregon.


Project Timeline

Call to Artists Oct 15, 2019

Applications Due               Dec 1, 2019             

Artist Selection                   Feb 1, 2020

Design & Review Phase Feb - Mar, 2020

Logistics Planning               Apr - May, 2020

Painting June 2020


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DONATIONS

Consider making a tax-deductible donation to support this initiative! The grant covers artist and management time for 3 murals, but support is needed from the community to help pay for additional murals and supplies. All business donors who contribute $1000 or more will become an “official sponsor” and recognized on this website, in marketing promotions, and on social media.


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Do you have a wall?

Please email us at info@pdxstreetart.org or fill out this form:

PROPERTY/Business OWNER FORM

 

Volunteer, help us make this happen!

PSAA is a volunteer run organization. Many of the public art projects we do depend on the community coming together to make them happen! Please fill out the Volunteer Interest Form below to get involved. 

VOLUNTEER INTEREST FORM


SPONSORS + PARTNERS

The Portland Street Art Alliance has been awarded an Oregon Community Foundation Creative Heights in support of the new Viaduct Arts: Central Eastside Mural Art Program. For the fifth consecutive year, Creative Heights grants fund a variety of artists and cultural projects throughout the state.  Each year, OCF provides Creative Heights Grants to up to 12 of the most innovative and culturally impactful proposals by artists and groups across Oregon. Support from OCF and generous donors expand opportunities for many of Oregon’s art communities to create work that advances the state’s artistic and cultural fields and engages traditionally underserved audiences. PSAA is truly honored to be a 2018 grant recipient. Read more about Creative Heights and other exciting grant recipient projects here.

Sunshine Dairy

Logo Desi gn by Forrest Wolf Kell

In the Spring of 2019, PSAA was approached by Eastbank Development about a new property they had just acquired, the Sunshine Dairy factory - a 39,000-square-foot plant located at 801 NE 21st Avenue, in Portland’s Kerns Neighborhood. Sunshine Dairy is iconic for not only their milk products, but also their massive spinning milk carton that sits atop the roof of the building. In May 2018, Sunshine Dairy filed for Chapter 11 bankruptcy, closing their historic location after 83 years of dairy production. The Oregonian newspaper reported that Sunshine's bankruptcy reflects changing dynamics in the dairy industry, Boverman said, driven primarily by consolidation among dairy producers and grocery chains, which has given the supermarkets more pricing power.

Given the Sunshine Dairy factory has structural foundation issues, Eastbank Development decided to redevelop the site. This was not surprising considering it is in prime location, right off I-84. This building was originally constructed in 1935, and has unique industrial zoning, which allows for both residential and mixed-use development at the site.

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Eastbank had caught wind of PSAA’s recent projects in the Central Eastside - the Produce Row Mural at Coast Auto Supply, and the Taylor Electric Project at Clay Creative. Realizing that the factory would be sitting vacant for almost a year, Eastbank decided to activate this space with street art until its demise. With the help of a donation, PSAA was able to arrange for four teams of artists to completely cover the factory building with fresh new art of their choosing. PSAA covered most of the paint costs, and artists are donating their time to make this happen. Over 30 artists are now on display on walls of the factory. This temporary and rotating art project is a win-win, where local artists can have space to practice and play, and developers can work together to activate new public spaces and give back to the local community. Neighbors come by everyday to check out the new art, and cars tend to slam on their brakes as they see the new splash of color in the neighborhood.

Hand of Dogg has been hard at work for over a month on this massive mural, using only brush work. Photo: Paul Landeros

Hand of Dogg has been hard at work for over a month on this massive mural, using only brush work. Photo: Paul Landeros

Aerial view of Sunshine Dairy. Photo: InvoicePDX

Aerial view of Sunshine Dairy. Photo: InvoicePDX

The mural wall along SE 20th was managed by InvoicePDX and Hand of Dogg and displays a mixture of classic graffiti-style text, and hyper-realistic sign painting techniques. Participating artists in the first round of painting include: DETR, YATSE, YUCKO, COPS, GIMER, ENVY, FNGER, AT ME, KENRO, and GRISLE.  Photo: Paul Landeros

The mural wall along SE 20th was managed by InvoicePDX and Hand of Dogg and displays a mixture of classic graffiti-style text, and hyper-realistic sign painting techniques. Participating artists in the first round of painting include: DETR, YATSE, YUCKO, COPS, GIMER, ENVY, FNGER, AT ME, KENRO, and GRISLE.

Photo: Paul Landeros

Each side of the building was organized by a different Team Captains, so each side of the building has a distinct style and vibe. PSAA aims to empower local leaders in the arts through projects such as Sunshine Dairy. The wall along NE Pacific St (pictured below), was managed by JOINS, and the mural was a collaboration between JOINS, Jeremy Nichols, and RASKOE. Jeremy wanted to practice his new hyper-realistic rendering of animals that he started painting in the Dallas recently for another large-scale mural. The bears were all done using aerosol spray paint and took Jeremy about 2 weeks to complete, along with the forest background. RASKOE came in underneath along the bottom portion of the wall, adding 3D wildstyle graffiti pieces, masterfully blending these two unique styles.

JOINS laying down the lines. Photo: Tiffany Conklin

JOINS laying down the lines. Photo: Tiffany Conklin

Spaces like Sunshine Dairy are important pieces of our public art landscape, as they provide easily accessible space for artists to explore new techniques, build their portfolios, and just interact with each other in a chill and fun setting. Unlike commissioned murals, these community projects are much more organic and don’t have any planned sketches or themes. Each team of artists chooses a general color scheme, and their own schedules. Artists are provided very open creative freedom, which provides spaces for innovation and experimentation. PSAA manages all of the logistics, securing the mural permit, arranging for site access, media inquires, sponsorship, and documentation.

In-progress mural along NE 21st Avenue, managed by Galen Malcolm of PSAA. Art along this wall included work by EKOSE, NEKON, NOTES, ADJUST, GIVER, VIDEO, FIBER, ABNR, KANGO, and Level Headed Press.  Photo: Paul Landeros

In-progress mural along NE 21st Avenue, managed by Galen Malcolm of PSAA. Art along this wall included work by EKOSE, NEKON, NOTES, ADJUST, GIVER, VIDEO, FIBER, ABNR, KANGO, and Level Headed Press.

Photo: Paul Landeros

EKOSE working on a robotic character towering over the city below. Photo: InvoicePDX

EKOSE working on a robotic character towering over the city below. Photo: InvoicePDX

Detail of KANGO’s piece. Photo: Tiffany Conklin

Detail of KANGO’s piece. Photo: Tiffany Conklin

Artist at work at Sunshine Dairy. Photo: Tiffany Conklin

Artist at work at Sunshine Dairy. Photo: Tiffany Conklin

In-progress mural wall managed by the MLS crew in Portland, OR. Still in-progress. Line-up TBA!  Photo: Tiffany Conklin

In-progress mural wall managed by the MLS crew in Portland, OR. Still in-progress. Line-up TBA!

Photo: Tiffany Conklin

Photo: Tiffany Conklin

Photo: Tiffany Conklin

Final shot of wall along SE 21st Ave, managed by InvoicePDX. Photo: InvoicePDX.

Final shot of wall along SE 21st Ave, managed by InvoicePDX. Photo: InvoicePDX.

Mural work by GATS. Photo: InvoicePDX.

Mural work by GATS. Photo: InvoicePDX.

HISTORY OF SUNSHINE DAIRY

By Josie Allison

In the 1930s, John Karamanos, a Greek restauranteur, wanted to start a dairy delivery service for his friends and founded Sunshine Dairy products. At the time, Portland was home to 50 independent dairy processors.

For the next 83 years, Sunshine stayed committed to serving local food service industry, local manufacturers, and local retailers and co-packers with their personalized delivery and steadfast dedication to high quality, naturally-produced products. By 2018, Sunshine Dairy was a fourth generation, family-owned operation.

The company gained organic certification and was consistently committed to producing the highest quality dairy products through specialized processes that produced superior, fresh taste. Every load of milk was screened for antibiotics and surpassed the federal standards of quality and safety. Sunshine was devoted to the philosophy that natural is better.

Since the development of the bovine growth hormone rBST in 1994, the company sourced from farmers who signed an affidavit not to inject their cows with the artificial stimulant and sought to support farms with sustainable farming practices. In return for their promise, Sunshine paid the farmers a premium to compensate for the economic benefits that using the artificial hormone would have brought. In order to keep their prices low, the company was willing to accept smaller profits from each gallon of milk. In 2001, Sunshine officially became the first dairy in the region to buy exclusively rBST-free milk. The company reaped the rewards from their dedication to natural products as organic milk sales began to rise after growth hormones were increasingly introduced into mainstream dairy.

One of Sunshine’s largest vendors was the Farmers Cooperative Creamery (FCC), whose members are nearly all small to mid-sized, family farmers from the Willamette Valley in Oregon, and Chehalis and the Yakima Valley in Washington

The shifting climate of the dairy industry and the consolidation of dairies throughout the U.S. pushed Sunshine Dairy into bankruptcy. Sunshine signed an agreement with Alpenrose Dairy, another company founded in Portland.

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SUNSHINE DAIRY PROJECT IN THE NEWS








Thank you to our project sponsors!

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Legal Wall Research Project

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In 2012, PSAA was founded as an advocacy group. Our friends were being pressured and harassed by the police for making art in the street, even when they had permission from owners. Art shows and galleries that supported street and graffiti art were being shut down. Since then, PSAA has been working behind-the-scenes to help advocate for this form of art and shape the future of street and graffiti art in Portland by advocating for new City policies.

PSAA is working in a collaboration with Portland State University’s Urban Planning Department to develop a Legal Walls proposal to go before the Portland Council for city-wide approval in the Summer of 2019. PSAA was one of a few organizations selected (including the Portland Bureau of Transportation, the City of Vancouver, the City of Monroe, and the Cathedral Park Neighborhood Association) by the department’s Master’s student senior workshop to participate in this initiative.

Working closely with PSAA, a team of students crafted a proposal to advance the City’s policies surrounding street murals and public art for the collective empowerment of Portland’s street artist community, drawing on street art best practices and case studies from around the world. The proposal combines research, original data collection, and analysis to present policy alternatives allowing Portland to better leverage its thriving street arts culture and solidify the City’s identity as a haven for creatives.

By listening to stories from artists and free wall organizers from around the world, and working with policymakers, property owners, and other stakeholders, this team developed recommendations supporting street art’s potential to achieve City-wide district revitalization goals and use art as a means to include the voices and perspectives of historically marginalized communities.

To remain updated on the process join the PSAA community list for notifications about upcoming related events.

Please attend the presentation to Portland City Council on Wednesday, August 7, 2019 @ 9:30 am. We welcome your support at the hearing!

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READ MORE! | Legal Walls PDX Full Research Report | Available Soon!

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